Want
your site listed in a search
result?
Go and get one way text links, start
right now!
Published
June 2010
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Website link creation involves building one
way links pointing to your site from other
sites. Strong link popularity notches up a
website's search visibility which results in
increased targeted web traffic to their sites -
and we all know that more folks popping into
your site means more chance of selling
something.
When we moved into Internet-based businesses
back in 1997, when Google was young, it was easy
to get a web page into a Google number one
position. There was a tiny little trick which
no-one knew. We figured out that Google was
looking for the title tag to try and decide what
the site was all about. So we created a number
of pages and into their title tags we typed
"flying lessons" and "book a trial flight" and
dominated Google's search results for these
keywords, while all the other flying clubs typed
in "Welcome to our website".
The clever brigade also figured this out a year
or so later, and it quickly became more
competitive to get a top Google search result
placement and folks were trying all kinds of
trickery to fool Google. Eventually, Google
decided a fair method to get round all the
spammers was to look at link popularity and
include this factor in making a decision where
in a search result it should list a site, and
this helped formulate the 'Page Rank' system
which it still takes into consideration during a
search today.
A link pointing to your site is a recommendation
from another site. You could also say it's a
testimonial - the other site vouches for your
website, that's why it links to your site. Lots
of links pointing from other sites to your site
means lots of recommendations, or lots of votes.
If Google likes your website and a searched
keyphrase matches your site correctly and in
accordance with its criteria, it will want to
list your site near the top of its results. But
if it sees there are LOTS AND LOTS of other
sites who link to you, then it will place you at
position one. If your next door neighbour has an
equally matched site, but he has more
recommendations (links), then his site will be
number one and you will need to settle for
number two.
An
incoming one way link is a
recommendation
So
there you have it - if you can go and ask a few
hundred (actually, you need a few thousand now)
site owners to link to you, your site may sit on
top of Google and you will dominate the market.
This is especially true now due to the demise of
countless other search engines. Google has truly
taken over this business with Yahoo and Bing
trailing way behind (hang in there Yahoo and
Bing). It would come as no surprize if the
English Oxford dictionary added the entry "to
google: the process of looking something up on
an Internet search engine". If Karen is looking
for a cheap vacation in Mexico, she'll most
probably google it, and when she cannot find
something on the first three pages, she will
modify her search phrase and try a new google.
If your site was actually listed on page four,
you missed a potential sale, just because Google
thought you simply did not have enough
recommendations to make it to page three.
Missed
a sale because of insufficient
in-links
In the old days, when you did not find what you
were looking for on Google, you simply tried the
same search on Altavista, Lycos or HotBot, or
any one of the remaining hundreds of search
engines. But now, in 2010, if your site is not
listed in the first two pages or (stretching it
a bit) page three of Google, then you may just
as well not bother being listed at all. Nobody
is going to find your site in a search result
because folks are impatient - they don't want to
bother with sites listed beyond page three. They
believe it would be better to start a new search
with another search phrase. Do YOU go beyond
page three when you are looking for a car hire
deal in Orlando? Most folks do not.
Getting a ton of links pointing to your home
page is now pretty much the only way (for the
time being) in which to get free website
visitors, especially if your site theme has much
competition. Participating in a link membership
scheme or buying links is probably the only way
in which you can achieve the required link
popularity to generate website visitors without
paying for that. But
BEWARE,
getting into the wrong schemes can actually
adversely affect your search ranking. The
following types of links should be
avoided:
Large
amounts of reciprocal linking
Google sussed this trick out a long time ago.
It knows that large amounts (thousands) of
reciprocal links are manufactured or
originate from link farms.
Thousands of one way links - all
originating from one or two domains
Some vendors will sell you thousands of
links, but from just a dozen or so websites,
and in some extraordinary cases from only 1
website. This type of link is really not
worth much. Sure, they are incoming links,
but don't expect your site ranking to change
much. Anyone can create a website and fill it
with 1 million articles, one article per page
containing a link to your main site - and
hokus pokus, you have 1 million one way
in-links. Correct? False! Yahoo might need to
work hard to file all that data, but Google
will ignore those links.
Genuine one way links, but from a
questionable site
We have seen vendors offering thousands of
genuine one way links with no requirement to
link to other sites, but running dubious
methods and not explaining their process,
saying it is their trade secret. We have
uncovered some right dodgy stuff and are
truly amazed that Google has not yet banned
their urls. Steer clear of vendors who are
hiding their operations, or who don't want
you to see the web pages from which they will
link to you. And NEVER buy thousands of links
and get them activated in just a few days as
that gets search robots to activate red light
switches.
One way links, but within a link
chain
To get around the reciprocal link problem,
some clever folks have 'invented' the not so
clever one way link system, where there are
multiple link pods with each link pod (bunch
of websites) linking to sites on the next
link pod. On the face of it, all
genuine-looking one way links - until Google
found that the last link pod linked back to
the first one, making a perfect chain which
amounts to reciprocal linking, sneakily
disguised as one way linking.
The
folks who work at Google don't have the time to
have a look at every situation and to then try
and judge whether a bunch of links are genuine,
or if they are spam and designed to interfere
with its aim to deliver genuine search results.
They simply programmed their robots to make that
decision based on preset preferences.
Participating in the wrong link building program
or buying links from a dodgy vendor can put your
online presence at risk.
We will shortly publish details here regarding a
genuine one way text link building program,
allowing you to obtain thousands of genuine one
way links from indexed and working PR0 to PR4
web sites, each link from a different
domain.
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